How about thing more like marketing people to find a name? Then we need to characterize the product first. What will be the most important (unique) features in the ECM? What makes it's personality? After finding this points we can look for a name that can be assoziated with them. Which can lead to a very command thing or an animal everyone knows... (an example: ECM -> complex organisation structures -> hive). It is very important to keep the name as simple as possible. IT deciders must keep it in their minds. To give some credits to the Zope community we can use a subtitle like "[name to find] - The Zope ECM". What do you think? I already have some ideas in mind... Thomas
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