[Z3lab] more exciting name needed.

[Paul Everitt]

On May 20, 2005, at 12:47 AM, Thomas Krüger wrote:

> How about thing more like marketing people to find a name?
>
> Then we need to characterize the product first. What will be the most
> important (unique) features in the ECM? What makes it's personality?
>
> After finding this points we can look for a name that can be  
> assoziated
> with them. Which can lead to a very command thing or an animal  
> everyone
> knows... (an example: ECM -> complex organisation structures -> hive).
>
> It is very important to keep the name as simple as possible. IT  
> deciders
> must keep it in their minds. To give some credits to the Zope  
> community
> we can use a subtitle like "[name to find] - The Zope ECM".

Something important to note...this effort will not build an end-user  
product.  Its purpose is to be invisible, hidden inside the  
differentiated CMS products (CPS, Silva, Plone, union cms, etc.)

Our target audience for naming and branding will be, largely,  
component developers.  Somewhat like the development of targeted APIs  
in Java.  At the same time, there is a larger story that might be of  
interest amongst a general audience about how competitors came  
together to blah blah etc.

--Paul